Academics

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Economics·Business Administration

Business Administration

Introduction of Division

Introduction of Division

Business person leading a company In The Knowledge-Based Society

Introduction
Purpose and Goal of Department

Business Administration is a study of researching how companies can acheieve their goals and rationalization of business. Also it is a study of how to apply these researches in workplaces. Therefore, Division of Business Administration is established to foster students next generation managers more effeciently applying the new education paradigm such as cyber education.

Job Overview

In the era of information and globalization, companies are confronted with limitless competition for survival. Executives are now required to have a wide knowledge of hand-on-style of management in order to survive in the competition and the demand for executives with such skills will continue.
Career Path
- Executives in industries, public enterprises, government organizations
- E-Business/Venture Business CEO
- Production/MIS/Organization/Marketing Managers
- Business Consultant
- Fund Manager
- Business Administration/Economy Researchers
Goal

Division of Business Administration aims to foster students to have the following 6 talents to be a next generation executive.
Pursuance of Talent
1. A diligent, honest, humble and well-rounded manager through broad liberal education
2. A general manager with leadership and a rational decision making skill through business administration education
3. A professional manger who acquired theories and expert knowledge.
4. A hands-on-manager with skills in identifying the problem and finding the right solution
5. A global manager who can understand multiculturalism and be a leader in international society
6. An ethical manager who can contribute community and national development
Curriculum Structure

The curriculum in Business Administration analyzes domestic and international business environments and provides professional knowledge needed for management function. Extensive electives are offered and 6 different majors (Management Information System, International Business Management, Marketing, Service, Operations Management and Logistics, Human Resources and Organizational Strategy, and Finance, Banking and Accounting) are offered as well.

Course Descriptions

Academic Year

Course Descriptions
Year	Major/Elective	Semester 1		Semester 2
Year	Major/Elective	Courses Title	Credit	Courses Title	Credit
Year 1	Elective (Compulsory)	ANALYSIS OF DIGITAL ECONOMICS LANGUAGE AND WRITING PRINCIPLES OF MANAGEMENT INFORMATION SYSTEMS AND MANAGEMENT	3 3 3 3	GENERAL ENGLISH 1 EXCEL AND STATISTICS IMPROVEMENT IN CREATIVITY AND BUSINESS MODERN SOCIETY & MARKETING	3 3 3 3
	Elective (Optional)	UNDERSTANDING INTERNET SERVICES ACCOUNTING PRINCIPLES CYBER ETHICS THE IMPACT OF PERSONALITY STYLES ON COMMUNICATION THE POWER OF MANAGING YOUR TIME AND PERSONAL PRIORITIES	3 3 3 3 3	COMPUTER OFFICE APPLICATION PRESENTATION TECHNIQUES	3 3

Course Descriptions
Year	Major/Elective	Courses Title	Credit
Year 1 Semester 1	Elective (Compulsory)	ANALYSIS OF DIGITAL ECONOMICS LANGUAGE AND WRITING PRINCIPLES OF MANAGEMENT INFORMATION SYSTEMS AND MANAGEMENT	3 3 3 3
	Elective (Optional)	UNDERSTANDING INTERNET SERVICES ACCOUNTING PRINCIPLES CYBER ETHICS THE IMPACT OF PERSONALITY STYLES ON COMMUNICATION THE POWER OF MANAGING YOUR TIME AND PERSONAL PRIORITIES	3 3 3 3 3
	Year 1 Semester 2	Elective (Compulsory)	GENERAL ENGLISH 1 EXCEL AND STATISTICS IMPROVEMENT IN CREATIVITY AND BUSINESS MODERN SOCIETY & MARKETING	3 3 3 3
		Elective (Optional)	COMPUTER OFFICE APPLICATION PRESENTATION TECHNIQUES	3 3

Faculties
Faculties
Professor Hyun Kyung Kim
02-2290-0425

kimhk@hycu.ac.kr

Experiences

- Professor
- MBA / Business Administration(Marketing)
- Dean, Academic Affairs
- Director, HYCU Research Center
Education
- Ph.D. Yonsei University (Business Administration, Marketing)
- M.S. New York University(Management)
- M.B.A. Sacred Heart University(Business Administration)
- B.S. Yonsei University(Clothing & Textiles)
Professional Experience
- Director, Brand Future Research Center, Interbrand
- Instructor, Yonsei University, etc.
Research Interest
- Consumer Psychology
- Brand Management
Professor HyoungDo Kim
02-2290-0423

hdkim@hycu.ac.kr

Experiences

HyoungDo Kim is a full professor of the School of Business Administration at the Hanyang Cyber University (HYCU). As a chair of MIS major in the undergraduate school and a chair of ITMBA major in the Graduate School of HYCU, he is actively leading on-line education . He received his Ph.D. and Master’s degrees from the Department of Management Science, Korea Advanced Institute of Science and Technology (KAIST), South Korea. Prof. Kim received his BA from the Department of Industrial Engineering, Seoul National University, South Korea. For more than 6 years, he worked for a telecommunication company in the research of EC (Electronic Commerce) and Internet services. He has been taking part in Korean e-business standardization efforts, including Korea ebXML committee and ECIF (Integrated Forum for Electronic Commerce). He published his research papers in international refereed journals such as Decision Support Systems, ACM SIGMOD Record, IEICE Transactions on Information & Systems, Expert Systems and Applications, and so on. His research interests are directed toward data mining (business intelligence), electronic commerce, business processes and workflow systems, digital watermarking, and e-learning (on-line education).
Professor Park, Chankwon
02-2290-0424

chankwon@hycu.ac.kr

Experiences

- Seoul National Univ., Industrial Engineering(B.S.)
- Seoul National Univ., Industrial Engineering(M.S.)
- Seoul National Univ., Industrial Engineering(Ph.D.)
Special Researcher, Automation and Systems Research Institute, Seoul National Univ.
Assistant Professor, Dept. of Information & Management, Youngsan Univ.
Professor, Division of Business Administration, Hanyang Cyber Univ.
Chair, Service, Operations Management and Logistics Major, Hanyang Cyber Univ.
Dean, Office of Contents and Systems Management, Hanyang Cyber Univ.
Chair, Contents Working Group, National IT Industry Promotion Agency(NIPA)
Chair, Advisory Committee of XML Tax Invoice Certification, National IT Industry Promotion Agency(NIPA)
Director, Society for e-Business Studies
Secretary, The Korean OR/MS Society
Professor Jihwan Yum
02)2290-0422

jhyum@hycu.ac.kr

Experiences

EDUCATION:
Doctor of Business Administration
Concentration: Strategic Management
United States International University, San Diego, CA.
Date of Graduation: 2000.

Post Master of Art
Concentration: Strategic Management
University of Nebraska, Lincoln, NE.
Date of Graduation: 1997.
Master of Arts
Concentration: International Business and Management
University of Nebraska, Lincoln, NE.
Date of Graduation: 1994.

Bachelor of Arts
Major: International Business and Trade
Hanyang University, Seoul, Korea.
Date of Graduation: 1991.

Teaching / Research / Project Experience (after 2004):
Teaching
Name of Subjects Main Contents
Introduction of business Introductory course for business
Digital economy Introductory course for new business environment related with information technology
Organization theory In-depth course for organization science
Strategic management Introductory course for management strategy
Competitive strategy In-depth course for management strategy
Knowledge management Introductory course for knowledge strategy and management
Research
Title Date Journal Title Authors
Efficiency of Management Education in Cyber Space 2004 Journal of Industrial and Academic Collaboration Technology 1
Strategic Implications for e-Business Organizations in the Ubiquitous Computing Economy 2004 Journal of Electronic Science and Technology of China 2
Strategic Issue Management vis-à-vis Knowledge Management 2004 Asia pacific Management Review 3
Integrations of operations and information technology: Literature reviews and framework 2005 Information Policy 2
An exploratory study on effective management education in the cyber environment 2006 Journal of Information Technology & Applications 2
The model and expression of decision making model based on the XBRL 2007 Journal of Information Technology & Applications 3
Online test time management strategy for efficient mechanism 2007 Journal of Information Technology & Applications 2
The strategy of Lotte dot com in the tourism industry 2008 The Journal of Management Education 2
Strategic Learning Organization in the Digital Era: The case study of D-Corporation 2008 Journal of Information Technology & Applications 2
Projects
Subjects Main Contents Date Contractor
LTL market and service analysis Postal service development 2008 Electronic Technology Research Institution
Ubiquitous Information Hub Airport information hub development 2008 Inchon International Airport
K-League long range planning Korean professional soccer market research 2007 Korea Professional Soccer Instition
Learning organization consulting Small and midsized firms consulting for learning organization 2006 Korea Human Resource Development Institution
Information integration strategy for SMEs Implementing new IT technology strategy for SMEs 2005 National Information Authority
WORK EXPERIENCE:
Associate Professor; 2006-current
School of Business Administration, Hanyang Cyber University
Assistance Professor; 2002-2005
School of Business Administration, Hanyang Cyber University
Research Faculty, 2001-2002
Hanyang University, BK21 Digital Management Center
Adjunct Faculty, 1999 - 2000
School of Business and Technology, Webster University, San Diego, CA.
Teaching Assistant, 1998 - Present
College of Business Administration, United States International University, San Diego, CA.
Research Assistant, 1995 - 1997
College of Business Administration, University of Nebraska, Lincoln, NE.
Research Assistant, 1994 - 1995
College of Business Administration, University of Nebraska, Lincoln, NE.
Professor Seungjae Yun
02-2290-0428

sjyun@hycu.ac.kr

Experiences

Assistant Professor, Hanyang Cyber University

- Education
Ph.D. Yonsei University, 2003(Business Administration, Marketing)
M.S. Yonsei University, 1998(Business Administration, Marketing)
B.S. Binghamton University, 1993(Industrial Technology)

- Professional Experience
Instructor, Yonsei University.
Instructor, Kunkuk University.
Senior Researcher, Yonsei Business Research Institute.
Manager, Samsung Card Co.
Manager, Auction Co.(Ebay Korea.)
Assistant Manager, Korea Long-term Credit Bank.
- Research Interest
CRM & Database Marketing, Internet Marketing, New Product Marketing.
Professor Hee-Jeong Lim
Experiences

- Associate Professor
- MBA/Business Administration
- Hanyang Cyber University, Seoul, Korea
- Email: chakra07@hycu.ac.kr
- Phone: +82-2-2290-0431(Office)
Educational Background
• Ph. D. in Business Administration at Ewha Womans University
• Master of Business Administration at Ewha Womans University
• Bachelor of Business Administration at Ewha Womans University

Previous Positions
• Research Fellow(2006-2009) at Korea Women’s Development Institute
• Adjunct Professor(2007-2009) at Ewha Womans University